Test and Track for More Sales and Profits
Using analytics to track, test, and improve business and marketing is one of the most powerful tools available to online businesses. Yet, research shows only 3/10 websites use analytics effectively. Thus it's an opportunity to best your competition.
Analytics is one of the central planks of the itsecom System. One of our staff is currently obtaining Google Analytics Certification. Our free white papers show you how to use marketing and business numbers to continuously prove then improve:
How itsecom Analytics System Works
itsecom analytics system is based on the work of Thomas Davenport (the President's Distinguished Professor of Information Technology and Managament at Babson College) adapted for the internet. You don't need to spend years on analytics research and study - most of the work's been done for you. All you have to do is bask in the measurable improvements in your marketing and business.
Four Pools of Integrated Data
The itsecom System incorporates Four Pools of Integrated Data: Business Data, Market & Product Evaluation, SEO, and Marketing Statistics. All the analytics thinking has been done for you. Good analytics will increase traffic, improve your marketing and sales, and augment business profitability.
Search Engine Optimization (SEO) Analytics
At itsecom we suggest analytics that are over and above the usual SEO metrics. The metrics below are just a small sample of important analytics - not usually measured:
Branded Keywords - It’s helpful to measure the level of branded traffic coming into a site. A business must strive to bring in un-branded traffic.
Keyword Yield – Many webpages average between 2 -3 keywords per page. More keywords per page = greater site efficiency and wider appeal to the engines.
Visitors-per-Keyword from each major search engine is a good comparative metric.
Crawl-to-Index Ratio - The search engine bot may crawl your page but it may not actually index the page. If it does not, it's an indication of inadequate optimization.
Source Yield - It's important to measure where your traffic is coming from including from social networks. The engines deliver much more traffic than any other source.
Business Data
This is an essential pool of data that integrates all your business numbers, marketing data, and market evaluations. Our White Papers explain the importance of market evaluation and marketing numbers and we show how you can grow your business exponentially.
Market & Product Evaluation
The internet changes rapidly. A web business must be prepared to quickly change their online content and product offerings to reflect changes in the marketplace. Our Market Assessment Reports and Keyword Research help keep your website up to date.
Marketing Statistics
The last pool of data is the combination of all your marketing: educative web sites, social networks, eMail marketing, and all other marketing - online and offline.
Our research indicates that many social marketers use separate social marketing metrics without reference to keyword research. By doing this, they are leaving a lot of money on the table.
Each of your marketing efforts and sales process must be measured and tested. itsecom shows White Papers show you how this is done.
Download a FREE itsecom Analytics White Paper:
