itsecom Products

Strategic Assessment

Many companies misunderstand the nature of the internet and social media. This limits their strategic options to create websites able constantly to get leads and sales.

The internet offers huge advantages for business - but a website that's not properly optimized for search engines and social networks is basically invisible.

itsecom' Market Assessment Report helps businesses marry up internet potentialities to overall strategic direction. Make your site the envy of your marketplace competition.

Keyword Strategy

Are you targeting the wrong keywords? Many companies do.

Badly chosen keywords confuse the search engine spiders that visit to determine what your site is about. Inappropriate keywords create 'relevance' uncertainty and this in turn equates to lower rankings.

Keywords that are too narrow severely limit traffic potential. Keywords that are too broad don't produce targeted prospects or convert to sales. Most companies determine their keywords by management fiat or from 'brainstorming' around a table. Keywords for a business site need careful research based upon a company's strategic direction.

Master your online environment with the right keywords. itsecom uses a scientific method to identify keywords that are relevant to your online business strategy. Our reports help your business target keywords with high market conversion potential.

Market Share and Beating Your Competition

At itsecom, we analyze the value of online markets and assess a site's search engine market share relative to its competitors.

Our system reveals the domains controlling the top search engine market share across the group of keywords being analyzed. This shows your real competition - other sites that are targeting many of the same terms you are - and how your site compares.

Be informed! You'll know who you have to beat. We show you what your competition is doing and what you need to do to get ahead of them.

Unrealized Profit Potential

itsecom' proprietary software digs deep into a company's website competitors to discover unrealized profit potential.

For a group of keywords being targeted, we show how much value each competing domain - including your own - controls in the market. This can be accomplished for a single keyword, a niche, or right up to a large cluster of keywords.

When a business discovers what's happening in the marketplace, then it can set about beating the competition with sound measurable tactics.

Branded Keyword Traffic

Are you getting most of your traffic from branded keywords?  It's easy for a company to rank on its own name because searchers typing a brand will find the business at the top of the search engine results - whether the site has been optimized for the brand name or not.

Branded keywords are used by searchers who already know of a company or business - and this usually constitutes a tiny fraction of web searchers. Searchers actually use millions upon millions of word combinations to find products and content.

For a website to be effective as a lead generation and sales tool it needs traffic from unbranded keywords. This is because unbranded keywords are where corporations expand their customer base beyond people who are already aware of a particular brand.

Corporations capturing unbranded keywords have an opportunity to shape customer perceptions and convert searchers into buyers.

itsecom' Report will tell you the level of branded keywords that is bringing you traffic and will suggest ways to improve your website.  Expand your customer base and get traffic from the entire marketplace - not just the people who already know you.

Search Traffic Data

Many companies operate websites but don't know where their traffic is coming from. Thus they can't measure the efficacy of marketing efforts.

The internet is a highly measurable medium that can reveal exceptional details about traffic sources and visitor behavior. itsecom' Market Assessment Report provides solid evidence of search traffic sources.

Get a measurel of your traffic sources - and be the envy of your marketplace.

Social Media

Most business websites do not measure traffic from social networks. Indeed, very few businesses know how to monetize traffic from social sources.

The itsecom Market Assessment provides insights into social media traffic that can help businesses realize a better return on social media marketing.

The social space fo your business is a great place to trumpet the benefits of your business.

Current Rankings

itsecom uses a proprietary system to analyze your current rankings for keywords across the major search engines.

Many companies that have spent substantially on search engine optimization are surprised to find that they are only ranked on a few of their targeted keywords. Benchmarking your current position is the first step to improving it!

Take control of your business website.

Site Improvements

itsecom' groundbreaking Website Assessment Report gives you suggestions for improving your website.

Make constant improvement one of your favoured mottos. Our reports provide you with site improvement suggestions that are simple to implement but effective for search and sales optimization.

Get out of the rankings and sales doldrums - make you website the envy of all your competitors.