Persuasion Engine
Stop agonizing about how to persuade prospects. A good business website can easily and inexpensively reach and persuade prospects at all stages of the search-to-sales continuum. You can influence prospects and customers through the Persuasion Engine.
Get ahead of your competition by incorporating scientific persuasion techniques that use timeless human psychology principles to transform communications from routine to irresistible. The Engine delivers enormous productivity benefits. It's designed to synergistically connect: search / social marketing and sales processes with prospects, customers, and business management:
Inbuilt Persuasion
Dr. Robert Cialdini’s persuasion and influence principles are derived from three decades of academic and scientific research. The Persuasion Engine weaves together online content and sales messages using all six of Dr. Cialdini's principles - see the image above.
Persuasion principles feature in all aspects of website pages you'll build through the Persuasion Engine including: surveys, opt-ins, forms, educative content, and sales pages.
Now you can create irresistible marketing messages without having to spend decades in persuasion research.
Integrated SEO
Google divides online markets into distinct searcher groups. Each segment wants different things, utilizes different keywords, and responds to different messages. Now you can tap into this searcher mindset to obtain dramatic sales results.
itsecom’ Keyword Blueprints, derived from Google and Yahoo engines, help you target segments and themes across the internet. Our Blueprints, uploaded to the Persuasion Engine, tell Google and other engines what your site is about. Now when search bots visit your site they'll know precisely each of your themes and supporting keywords. Websites that make the engines happy quickly achieve higher rankings.
Your themes and segmentation also perform equally well for searchers who are usually happy when they find what they're looking for - at your website. Make Google and your customers and your accountant - very happy!
Total Website Control
There's nothing more frustrating than wanting to make changes to your website but can't because the design guy or IT person is not available. If you can use Word then you can instantly and easily change all aspects of your website content, sales messages, products, and services.
Take control of your biggest online asset - your website.
If you have a marketing team, then you won't need their permission to make changes the moment you see that something is not right on your website. You can still outsource all your IT but you'll never lose control of your website again.
Analytics Made Easy
Robert Kaplan, the management expert, famously says: "If you can't measure it, you can't manage it." All successful online enterprise is predicated upon analytics + action - yet only 3 in 10 business websites bother to use this most powerful aspect of internet marketing.
itsecom links analytics with market and keyword research, product creation, website structures, search, and social marketing, prospect engagement / interaction, customer growth, and business practice.
Take your online business to a level most websites can never hope to reach.
Enterprise Level Cart
An online shopping cart is an essential sales tool for most web businesses. Many online businesses struggle with puny inadequate shopping carts. The Persuasion Engine is integrated with a full-featured Enterprise Level shopping cart, payment, and delivery systems.
To get more information on itsecom' Engine with inbuilt SEO and Enterprise Level Shopping Cart, download a FREE white paper, or phone one of the numbers below.
