itsecom Products

Search-to-Sale Continuum

A market’s search-to-sale continuum is the inquiry progression searches use to meet a particular need or desire. itsecom can help you pinpoint the information each segment wants, in what order, and the keywords associated with each search phase.

With this information, you can educate prospects about how you can meet their needs. When ultra-relevant content is provided, it in effect “takes prospects off the market.” Converting “pre-buyers” into buyers is a process often ignored by web businesses. By educating prospects you build relationships with them. Relationships lead to sales!

Now you can tap into the searcher / prospect mindset - for dramatic sales results.

Find Emotional Benefits in Segments

Different groups of searchers use different language and keywords to find what they want in the search engines. The intention of each search is different and each segment responds differently. There is a “conversation behind the keywords” going on in the prospect's mind.

itsecom’ Segmentation Surveys provide deep insights into online markets. We identify the keywords in a marketplace and connect keywords to segments. You can dig deep into each segment’s motivation and identify the powerful emotional benefits that cause them to buy.  

Now you can easily discard the “one size fits all” message and get on the path to persuading your entire marketplace.

How to Monetize Segments

Segments can be monetized in many different ways. For example, you can target all segments with one product, or target segments separately with different products.

As your knowledge of the online market increases, your segmentation becomes more and more sophisticated and effective as a sales and product creation tool.

Be informed! Your prospects will love your products because you're giving them what they have already told you they want!

Features and Benefits that SELL

Use itsecom' surveys to discover the exact features and benefits you must include in your products and marketing – no guessing required!

Discover the exact features, benefits, and language your marketing must focus on.

Get a marketing blueprint that puts you on par with the advertising greats.

Keeping Hyper-Responsives Happy

A itsecom survey and subsequent statistical analysis helps businesses discover the most “hyper-responsive” segments in a market.

These segments often account for up to 90% of sales!

Don't waste time and effort on low-response segments.

Increase profits by meeting the needs of hyper-responsives. Target hyper-responsives in your advertising, develop products to meet their needs, and give them excellent service and support.

No Marketing Guesswork!

Segmentation has proved a huge problem for online marketers. Many use guesswork as a form of segmentation. For example, in a 'how to' product they may target "newbie", "beginner", "Intermediate", "expert" and so on.

No more guesswork! itsecom' Prospect Segmentation helps you easily find your market segments.

Now you can direct your marketing messages to the right

Easy Sales Copy

Use the same segment-specific approach to create sales copy and web site content.

For example, create a video product that includes the features and benefits desired by each segment - or alternatively, you may choose to create multiple products and focus each one on the needs of a different market segment.

Personalize your sales process to “call out” to each segment by highlighting the benefits they want.

Reach each segment by advertising or ranking on the keywords that individual segments search on. In this way you boost sales by targeting the benefits each segment wants!

Priority of Needs

itsecom' surveys also assist you to discover the priority of needs for each segment in the market - plus the level of importance they place on different features.

itsecom helps identify the segments in a market based on the priority of desired features.

Different groups in your market desire features in a different order of priority. The features desired and their order of priority is what initially defines a segment.

Thus, you’ll know how best to organize your product and sales marketing.

Use the Searcher's Own Language

itsecom surveys assist in finding the language each segment uses. Write persuasive marketing copy that immediately gets attention.

Highlight consumers’ most-desired features and benefits, using their own words. This is incredibly powerful for writing persuasive copy.

Turn survey responses into sales copy headlines and take the guesswork out of writing copy!

State your content, marketing messages, and sales persuasion triggers in highly relevant language used by each particular segment.

 Content and PPC Pathways

Create different segment “content pathways” on your site that educate each segment about how to meet their specific needs.

You'll know which segment is associated with any given keyword in your market. This means you can keyword-target your pay per click (PPC) ads and organic search results specifically to each segment!

Write a PPC ad with a keyword that targets the particular segment. When you partner each segment with a sales process targeted to that segment, you’ll be amazed at the higher sales conversion you achieve.

Discover Market Gaps

Often searchers take surveys because they are unable to find the information or product they need. This is one way a business can discover the “market gaps” that searchers are willing to pay for.

Willingness to take a survey is directly proportional to willingness to buy.

If searchers CANNOT find the desired information or features they want, then this indicates a direction you can go.

This is a powerful way to define a Unique Selling Proposition (USP) and set yourself apart from competitors with exclusive “must buy” features and benefits.