Strategic Direction
In today's marketplace, websites and online marketing are crucial components of business. A good website needs to be controlled by management. However, most business managers have very little understanding of search engines, keywords, high ranking, or internet marketing.
One of the biggest mistakes businesses make is keyword choice. Keywords are the central link between a business, search engines, social networks, online searchers - and sales!
Yet, most businesses choose keywords through management fiat, brainstorming, or with guesswork. At Google they have a saying: "Data Beats Opinion." Opinion and guesswork have no place in keyword choice. Keywords chosen in this way don't bring in targeted customers and the investment in websites is essentially wasted.
Instead, it's crucial that keywords are chosen based on a thorough study of market data that is matched to the strategic direction of a business. itsecom proprietary software researches the full range of terms used by searchers and enables businesses to properly position themselves in any market or niche:
Choose Keywords Scientifically
The human mind simply cannot know all of the keywords being used in a marketplace and thus most business websites choose keywords that don't properly capture prospects.
Keywords, in fact, can only be successfully selected by scientifically-based research that is coordinated with a company's strategic direction.
itsecom selects keywords by considering a huge range of keywords used within a market or niche - as a whole. We do this by carefully considering how you want to position your business in that marketplace.
Leave the keyword guesswork to your competitors. Enjoy security and peace of mind knowing your keyword selection rests on sound scientific methods.
How To Get Past The Relevancy Regulators
Search engines, social networks, PR, and Media are basically 'Relevancy Regulators' who obstruct irrelevant web content from searchers seeking specific information:
To reap profits from the vast number of prospect searchers on search engines and social networks, a business website must play by the rules.
Without search engine and social network traffic, the only contact prospects have with your sales process (“SP” in the image above) will be through pay-per-click ads – an expensive option.
If you don’t follow the conventions, your content and social network efforts will not be seen by searchers. It is as if your web site is a small rock under a large boulder in the middle of the Sahara desert. No one will find you!
If your site is not relevant to searchers’ quests for information and connection you simply won’t compute in their estimation. And Google, knowing this, will not rank you high. If you are a relevant authority by their standards, you will rank. If you’re not relevant, you won’t!
The itsecom proprietary system creates scientifically researched Keyword Blueprints based on relevance data.
Both Google and online searchers will love your relevant website.
Easily Become an Authority
If you think about it, ranking high on the search engines is actually quite simple. If you give Google what it wants, they'll rank you high. If you don't give Google what it wants, they'll rank you low.
Search engines create their ranking algorithms so that the "cream rises to the top". The authoritative expert sites that searchers are likely to find most useful get ranked high. Google gives higher rank to well-structured, content-rich authority websites.
itsecom' keyword research finds the same keywords that Google and Yahoo use to determine authority. Our blueprints are structured to mimic what an authority site in a particular subject SHOULD be. The system is the only one in the world that analyzes themes the way the search engines do.
Now you'll be the envy of your competitors because you'll be seen as THE authority in your market.
Expand Your Market Reach
Many sites get of their search traffic from branded keywords, such as the company name. When a searcher types a branded name it ranks high whether the site is optimized or not. If your traffic is mostly branded, your business is missing a huge opportunity to properly capture online prospects.
In order to expand your market, you need to reach people who are not familiar with you, or have not thought of your brand as a solution. You reach these prospects through unbranded keywords - terms that are not associated with your name or branding.
itsecom systematically and scientifically finds the most relevant unbranded keywords to help you expand your reach and attract new targeted visitors.
You can become an attractive magnet for thousands of new prospects you never knew were there.
Communicating Relevance to Search Engines
Are you frustrated because you've invested time and money to create a great site - but high rankings haven't followed?
If search engines aren't 100% certain that your site is relevant to a topic, they will not rank you for it - and it's easy for them to become confused even by simple things like linking between pages that cover unrelated topics. In fact, 99% of sites unintentionally confuse the search engines with inappropriate site structure!
It's not hard to get your site structure right - but you have to know how. The Keyword Blueprint helps to ensure that your site clearly and undeniably communicates 100% relevance for your topics to the search engines.
The little search engine 'bots' visiting and analyzing your website are going to say: "Wow - this site gets it!"
Make Visitors Love Your Site
Isn't it upsetting when a visitor lands on a page but then quickly leaves without visiting any more pages! How can you make your site more relevant so that prospects stay engaged?
itsecom' comprehensive keyword system tells you exactly what searchers in your market are trying to find, plus the questions and concerns they have that you can provide a solution to.
Looking at what people search on is a great way to "read their minds" so you can offer exactly what they're looking for.
Enjoy the quiet confidence of knowing that you have a secret weapon to engage visitors, create loyalty, and increase conversions.
Contact itsecom for a confidential Market Assessment:
* itsecom Case Studies - email us for samples of our case study reports.